In a city as dynamic and diverse as Melbourne, finding the right market researcher can make all the difference for businesses seeking to understand their target audience, identify trends, and make data-driven decisions. Whether you’re launching a new product, expanding into a new demographic, or refining your marketing strategy, Melbourne offers a wide range of expert professionals and firms equipped to deliver actionable insights. In this guide, we’ll explore the 3 best market researchers in Melbourne, covering their expertise and the value they bring to businesses of all sizes.
3
Number of companies
177
Verified reviews
2,53
Average rating
1. Roy Morgan
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1,5/5
386 Flinders Ln, 3000, Melbourne
- Market researcher
- Research institute
Why we chose them
Roy Morgan is a leading authority in market research and behavioral analysis, renowned for its comprehensive suite of services that spans across industries such as media, retail, finance, and technology. With a focus on understanding human behavior from every angle, the company offers innovative tools like Helix Personas, Single Source, and ASTEROID, which empower businesses to delve into psychographic segmentation, purchase behavior, and audience insights. Their expertise extends to customized research, advertising analysis, and longitudinal studies, offering clients actionable intelligence to drive strategic decisions. Uniquely, they measure both trust and distrust in brands, providing a nuanced perspective on consumer sentiment.
Known for its meticulous data collection and analysis, the company is a trusted partner for businesses and policymakers. It delivers in-depth insights through its well-established studies, such as the ANZ-Roy Morgan Consumer Confidence Index and the Morgan Poll. These insights are pivotal for understanding economic, political, and social trends. With a history of innovation and a commitment to ethical targeting, Roy Morgan is at the forefront of the market research industry, helping clients navigate the complexities of consumer behavior with precision and clarity.
2. The Social Research Centre
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1,9/5
5/350 Queen St, 3000, Melbourne
- Market researcher
Why we chose them
The Social Research Centre stands out as a premier provider of world-class, ethical, and culturally sound social research and evaluation services in Australia. With over 20 years of experience, the company partners with researchers, policymakers, academics, and business leaders to address critical social issues and inform evidence-based decision-making. Known for its innovative approaches, the organization manages Life in Australia™, the nation’s most methodologically rigorous and representative online panel, amplifying the voices of over 10,000 randomly recruited members to provide valuable insights into societal trends and challenges. Its research spans key areas such as attitudes and values, equity and justice, health and wellbeing, workforce and economy, and environment and sustainability, shaping policies that positively impact the future of Australian society.
The organization is recognized for its partnerships on landmark projects like the GENERATION Survey, which explores the educational and career transitions of young Australians. Backed by a team of highly skilled researchers, data scientists, and subject matter experts, the company leverages both quantitative and qualitative methodologies to deliver actionable insights. As a wholly owned entity of the Australian National University (ANU), it benefits from a connection to ANU’s world-class research environment while maintaining operational independence. Committed to honoring the cultural heritage of Australia’s First Nations peoples, the company incorporates ethical practices and inclusivity into its research endeavors, ensuring its impact resonates across diverse communities.
3. Jb Market Research Services
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4,2/5
236 Clarendon St, 3205, South Melbourne
- Market researcher
Why we chose them
JB Market Research Services has been a trusted name in the market research industry since its establishment in 1997. Recognized for its boutique and welcoming facilities in South Melbourne, this company specializes in hosting focus groups, in-depth interviews, UX testing, and brand positioning studies. Whether catering to small businesses or large corporations, their purpose-built venue, equipped with advanced web streaming and audio-visual recording capabilities, provides a seamless experience for clients. They also extend their expertise to social change communications and market segmentation, tailoring their services to meet the unique needs of every project.
What sets this company apart is its comprehensive project management offerings, which include venue bookings, respondent recruitment, incentive handling, and qualitative research moderation. With over two decades of experience and an extensive network across Australia, they ensure high-quality service for any market research needs. Their facility in South Melbourne is strategically located just 3 km from Melbourne’s CBD, making it a convenient and professional choice for conducting research. From consumer insights to product testing, their all-encompassing approach has made them a one-stop shop for businesses seeking impactful market research solutions.
